If
you own your own business or are a partner in one, you’re probably
already familiar with risk. After all, few things in life are
riskier than launching and running your own small business. Part of
the risk of any small business is the loss of critical tools and
property or liability to others. Either of which can cause loss of
income or even force you to close your doors.
Large companies employ full-time risk managers
to keep their risk-taking to a minimum. But chances are that as a
small-business operator, you are your company’s risk manager,
along with its personnel director, office manager and possibly the
entire staff all rolled into one.
While juggling all the jobs that need to get
done to make your firm a smooth-running and profitable operation,
you may already be asking yourself: “Who has time to think about
insurance?”
Keeping risks and losses to a minimum is a
cornerstone of business success, especially for small businesses.
Take a few minutes now to check your risk factors, find out your
insurance needs and learn the many options available to you. And
remember choosing the right agent is as important as choosing the
right insurance.
This guide does not represent the provisions
of any particular policy, but it can serve as a starting point to a
complete package of protection.
I'm just getting my business started. Do I need insurance
right away?
Yes, because the chance that you could suffer
a loss begins with the first day of business. You can’t get help
after the fact. If you suffer a loss and have no insurance or have
improper or insufficient coverage, there is very little, if
anything, your agent can do to help you. You must be prepared for
the risks that are inherent in any business and the losses,
sometimes catastrophic, that they can cause.
Also, many states and local jurisdictions
require that businesses be insured to begin operating. And if you
rent space for your business, your landlord probably requires that
you be adequately insured as well.
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I don't have any major business assets. Why do I need
insurance?
Every business has some property. And, when
you think about it, your business is your property. Just like your
home and your car, your business needs to be protected from loss,
damage and liability. In addition, your business is your source of
income, so you need protection from the potential loss of that
income.
Generally, there are two types of insurance—property
and liability. Property insurance covers damage to or loss of the
policyholder’s property. And if somebody sued for damages caused
by you or your possessions (other than a vehicle covered by your
insurance policy), the cost of the suit—both defending it and
settling it, if necessary—would be covered by your liability
insurance.
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Is insurance coverage different for different businesses?
It can be. Many small businesses are now
insured under package policies that cover the major property and
liability exposures as well as loss of income. A common package
policy used by many small businesses is called the Business Owners
Policy (BOP).
Generally, these package policies provide the
small business owner more complete coverage at a lower price than
separate policies for each type of insurance needed. Your agent can
help you decide which policy or policies are right for your
business. Additional coverage for property, liability or perils or
conditions otherwise excluded (e.g., flood protection) can be
purchased as endorsements to a standard policy or as a separate,
second policy called a difference-in-conditions (DIC) policy.
Because businesses vary, it is impossible to
have a standard policy to cover all contingencies. Also, some
businesses, regardless of their size, do not fit the profile of a
standard business owners policy. For example, restaurants,
wholesalers and garages have special liability needs that are not
met in the standard business owners policy. Your agent can advise
you of the best policy (or policies) to protect you and your
business.
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What types of property do I need to insure?
Your business may not possess all the
following types of property, but you can use this list to make sure
that you have considered all the property categories and any
insurance coverage that may be warranted:
- Buildings and other structures (owned or leased)
- Furniture, equipment and supplies
- Inventory
- Money and securities
- Records of accounts receivable
- Improvements and betterments you made to the premises
- Machinery
- Boilers
- Data processing equipment and media (including computers)
- Valuable papers, books and documents
- Mobile property such as automobiles, trucks and construction
equipment
- Satellite dishes
- Signs, fences, and other outdoor property not attached to a
building
- Intangible property (good will, trademarks, etc.)
- Leased equipment
To establish the amount of insurance you need
on each, your agent can help you review the types of property you
own and their uses. Some of these items are covered in the basic
policies. For others, coverage can be added by an endorsement, or
rider. And some, like money and securities, may not be covered by a
standard commercial policy and may require a second, separate
policy.
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What types of property insurance should I consider buying?
The best thing to do is to take a complete
inventory of all your business property, determine all of its value
and decide if each is worth insuring. Then check to see that the
items on the inventory list are included in the basic business
property policy and covered for the correct amount. If not, ask your
agent about the cost of purchasing additional coverage to meet your
needs.
You also need to consider your business
situation. Are you planning a major expansion? Does your inventory
have a decidedly peak season (like a toy store in December)? Or does
it fluctuate throughout the year (like a clothing store)? Is your
liability limit high enough in light of the new job contract you
just signed? Business policies are designed to be added to or
subtracted from to meet your needs. Be sure to discuss changes to
your business with your agent so that he or she can be sure your
policy still provides adequate coverage.
Some common additional coverages for business
property include (although this list is by no means all-inclusive):
Boiler and Machinery Insurance
Even if you do not own a boiler, you may need
this coverage. The term “boiler and machinery insurance” is
gradually being replaced with terms such as “equipment breakdown”
or “mechanical breakdown” coverage. This insurance provides
coverage against the sudden and accidental breakdown of boilers,
machinery or equipment, including computer systems and
telephones/communication systems. Coverage usually includes
reimbursement for property damage, expediting expenses (e.g.,
express transportation charges), and business interruption losses.
Builders Risk Coverage
This covers buildings in the course of
construction. Depending on the policy, this coverage can be for
either the building’s value at the time of loss or its full value
at the time of completion.
Building Ordinance Coverage
Provides coverage when a community has a
building ordinance stating that when a building is damaged to a
specified extent (usually 50%), it must be completely demolished and
rebuilt in accordance with current building codes rather than
repaired. Special attention is required when establishing the amount
of insurance.
Business Interruption Insurance
This covers the loss of earnings as a result
of damage or loss of business property. Reimbursement for salaries,
taxes, rents, and other expenses plus net profits that would have
been earned during the period of interruption can be included.
Commercial Crime Coverages
This covers money and securities, stock and
fixtures against theft, burglary and robbery both on and off the
insured premises and from both employees and outsiders.
Debris Removal Coverage
Covers the cost of removing debris after
damage from fire or other covered peril that requires debris removal
before reconstruction of the damaged building can begin. This is not
part of fire insurance coverage and must be added as an endorsement.
Fidelity Bonds
This covers business owners for losses due to
dishonest acts by their employees.
Glass Coverage
This provides coverage for glass breakage such
as store windows and plate glass on office fronts.
Inland Marine Insurance
Primarily covers property in transit such as
from warehouse to warehouse or warehouse to retail store, as well as
other people’s property left on your business premises, such as
clothes left at a dry cleaning business or an employee’s personal
effects left in the company locker room.
Insurance for Loss of Lease Income or Value
This covers the loss of income when rental
property is damaged or destroyed and the loss of value when the
owner of the rental property also used some of its space for
business. If the tenant of the destroyed or damaged building is
forced to rent space elsewhere at a higher cost, this is called loss
of lease value.
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How much property insurance do I need to buy?
There is no one answer to this because each
business is different. You can consult with your agent on the
monetary limits needed to cover your potential for loss. Obviously,
a one-person accounting firm will need to purchase less insurance
than a store with a substantial inventory. But each will need to
make sure that all necessary business property is covered, that the
limits of liability are sufficient to protect the owner and the
employees and that loss of income is protected.
In addition, each business has unique needs
and situations that must be handled. If the store happens to be
located on a flood-prone area, the owner should invest in flood
insurance. The accountant may wish to purchase
reconstruction-of-accounts-receivable insurance to cover the loss of
accounting records. The costs of reconstructing those records, money
borrowed because of delayed payments due to the records being lost,
and lost payments from those clients whose records cannot be
reconstructed are all covered.
Liability protection also will vary from
business to business. A retail business is more at risk for
potential suits than a business that is not open to the public.
Also, in some states, courts tend to respond more positively to
lawsuits, increasing both the likelihood of successful lawsuits and
the amount of damages awarded. In today's lawsuit-conscious society,
higher liability limits are extremely important and relatively
inexpensive. Your agent can help you decide how much coverage is
needed for your particular business.
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Who decides how much my business property is worth?
Property insurance can be purchased on the
basis of the property’s actual value, on its replacement cost, or
on an agreed amount. The differences among the three are:
Actual Cash Value
The replacement cost of the item minus
depreciation. For example, a new desk may cost $500. If your
7-year-old desk gets damaged in a fire, it might have depreciated
50%. Therefore, insurance would pay you $250.
Replacement Coverage
This coverage pays the cost of replacing an
item without deducting for depreciation. So today’s cost for a
desk of a size and construction similar to the 7-year-old one
damaged by fire would determine the amount of compensation. If it
costs $500 today, that would be the replacement coverage.
Agreed Amount
Art objects, antiques and other unique items
are usually insured at an amount agreed upon when the policy is
being written. An appraiser values the goods to be insured and the
business owner and the insurer agree upon an amount that the insurer
will pay if the goods are destroyed due to a covered peril.
Check your policy. If you prefer replacement
coverage and do not already have it, this coverage can be added to
your policy. Inflation-guard coverage, which automatically increases
your insurance amount a certain percentage, protects against rising
construction costs. Your agent can advise you of the costs involved.
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What kinds of events does business insurance cover?
Basic property insurance policies generally
cover losses caused by fire or lightning and the cost of removing
property to protect it from further damage (e.g., removing inventory
or equipment from a damaged building so it won't be stolen). “Extended
perils,” including windstorm, hail, explosion, riot and civil
commotion, and damage caused by aircraft, automobiles or vandalism,
are usually covered in a standard policy. Other important perils,
often not covered and considered “optional” in almost all
standard policies, include earthquake and flood damage, building
collapse, and glass breakage.
Property insurance can be written as either
“named peril” policies or so-called “all risk” policies. A
named peril policy provides coverage for those perils specifically
named in the policy. An all risk policy covers loss by any perils
not specifically excluded in the policy. The term “all risk”
does not mean that all perils will be covered and, to avoid
confusion, is often replaced with the term “special form” or “special
causes of loss” coverage.
Check with your agent on the perils covered by
your policy. If you wish, additional coverage can be added.
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Everybody seems to be suing everybody else these days. What if
someone sues my business?
No business can afford to be unprepared for a
lawsuit. Liability insurance protects your business assets when the
business is sued for something the business did (or failed to do)
that contributed to injury or property damage to someone else.
Liability coverage extends not only to paying damages but also to
the attorneys’ fees and other costs involved in defending against
the lawsuit—whether valid or not.
The standard business owners policy provides
liability coverage, as does a separate policy known as a commercial
general liability (CGL) insurance policy. Generally, commercial
liability insurance, whether purchased in a separate policy or as
part of a standard business owners policy, will cover bodily injury,
property damage, personal injury or advertising injury. The medical
expenses of a person or persons (other than employees) injured at
the business or as a direct result of the operations of the business
are also covered.
Usually excluded from both types of liability
insurance policies are suits by customers against a business for
nonperformance of a contract and by employees charging wrongful
termination or racial or gender discrimination or harassment.
Check with your agent about the best liability
protection covering all types of situations that may arise in your
business.
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What about the cars and truck that I have in my business? Is the
coverage like what I have on my personal car?
Yes, but in addition to covering the vehicles
you own for liability, medical payments, uninsured motorist
coverage, comprehensive and collision, it also covers you when you
rent a car and when your employees are operating their personal cars
for your business. Be sure to review your auto exposures with your
agent.
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Will I need to protect my employees in the event they are
injured on the job?
Yes, and in most states there are legal
requirements that must be met, and for which you may be responsible.
State laws vary, but most states require that you carry some form of
workers compensation insurance. This protects the employee and also
offers you, the business owner, and a degree of immunity from
lawsuit by an injured employee.
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I keep one auto strictly for business. Do I need a separate
policy?
Yes. Whether you have one vehicle or several,
you will need a business automobile policy. Such a policy covers any
motor vehicle used in your business including cars, vans, trucks and
trailers pulled by trucks, and offers coverage if they are damaged
or stolen. It also covers liability if the business vehicle is in an
accident and the driver is at fault. This policy is not for truckers
or commercial garages. They have special liabilities and must secure
special policies that deal with their different needs. Businesses
that have a fleet of vehicles will of course have different needs
than a business with one or two, and their policies will reflect
these differences.
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I just signed a 3-year lease to open my business. Why does my
insurance agent want to see my lease?
Whether the business lease is for a building
or for equipment, your agent needs to determine who is
responsible for insuring the leased items—you or the lessor. For
leased buildings or building space, there are other factors to be
considered, such as who is responsible for plate glass coverage and
whether your landlord requires tenants to carry minimum amounts of
liability insurance, and the extent of a hold harmless agreement.
These and other situations covered in the lease affect the amount
and kinds of insurance you need.
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My business requires that I store gasoline on the premises. Do I
have to have special insurance?
Yes, if your business transports, stores or
uses toxic materials, you are required by law to have a special
environmental liability policy. If these materials should be
discharged accidentally into the water or leak onto the ground due
to a covered peril like fire, the cost of extracting the pollutant
from the business premises is covered up to the dollar amount set
forth in the property section of your policy.
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I run a dry-cleaning business. What happens if fire destroys
many of my customers' clothes that were stored in the building?
The standard business owners policy contains
coverage for loss due to fire, including coverage for property of
others the insured business was repairing, storing, or otherwise
servicing earn money. The coverage only applies, however, if the
business is legally liable. Thus, if lightning causes the fire, the
business is not responsible because lightning is out of the control
of the business owner. There are other policies, called Bailee’s
policies, which provide even broader coverage for your customers’
possessions. A Bailee’s policy is often useful to help maintain
good customer relations.
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What if the clothes I manufacture are damaged in shipment. Does the
shipping company reimburse me or do I put in a claim to my insurance
company?
Shipping companies often carry insurance to
cover their losses. However, the shipping company’s insurance may
be too low or you may have difficulty collecting on a claim after
signing for the shipment. Therefore, “property in transit”
insurance is available to cover your property being transported by
truck, rail, ship or other means of shipment. Also, the firm you
hire to transport goods and the contract you sign with them may
affect your need for coverage. Make sure you check with
your agent.
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I work out of my home. Will my homeowners insurance cover my
business?
Yes, but on a very limited basis. Loss of
business property is usually reimbursed up to $2,500 in the house
and up to $250 for business property damaged or lost away from the
premises. Even if your business is a sideline such as a craft
studio, these limits may be too low to cover all the equipment and
materials you have accumulated. It’s also important to know that
no business liability coverage is included in a standard homeowners
policy. Your agent can help you ascertain what, if any, additional
coverage you need. This additional coverage may be added to your
homeowners policy or found in a separate commercial policy.
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What is coinsurance all about?
Most business policies include a “coinsurance”
clause stipulating what percentage of the total value of your
property must be insured to be fully reimbursed for a loss, even a
partial one. (Most losses are partial.) If you insure for less than
that amount, your insurance company may impose a “coinsurance
penalty” on your claim.
Here's how coinsurance works:
Let’s say you have a building insured that
you believe would cost $100,000 to replace and a coinsurance penalty
in your policy of 80 percent. You insure the building for $80,000,
thinking you have fulfilled the coinsurance clause. A fire loss
causes $60,000 worth of damage, so you submit a claim. Your
insurance company subsequently determines that the replacement cost
of the building is actually $150,000. To determine how much to pay
on the claim, the insurer divides the amount of insurance you
purchased ($80,000) by the amount you should have purchased (80% of
$150,000 or $120,000). The result (two-thirds of $60,000 is $40,000)
is the amount of your claim the insurer will pay.
Thus, even for a partial loss within the
monetary limits of your policy, you will receive only two-thirds of
the amount claimed. If the building had been insured for at least
$120,000, the insurer would have reimbursed you for the full amount
of the loss.
You should check with your agent to make sure
you have adequate coverage. Adding an endorsement to the policy that
automatically increases policy limits to keep pace with inflation is
a good idea.
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As a retailer, do I need to worry about product liability?
As long as you do not alter the products you
receive from manufacturers for resale, you have only a secondary
liability. The product manufacturer is the first liable party.
General liability insurance usually covers this secondary liability,
but you should check with your agent to be sure your business is
adequately covered. Recognize, too, that your liability policy will
pay defense costs, whether or not a judgment is rendered against
you.
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Now that my business is established, I think it is time to offer my
employees some benefits. What do I need to know?
Employee benefits generally include health
insurance (sometimes including dental and vision benefits), term
life insurance, and possibly a retirement program. Group disability
insurance is also available, although employers and employees opt
for this benefit less frequently.
Employers can provide coverage for their
employees alone or for the employees and their families. Cost is
usually the determining factor. With the high cost of health
insurance in the
United States
today, employers are more likely to ask employees to pay some or all
of the costs of health insurance for their families and sometimes
for the employees themselves.
Depending on the size of the group to be
insured, the business may serve as the policyholder for the group’s
insurance. However, for many small businesses, the insurer will pool
them together in a multiple-employer trust. The trust itself, rather
than any single employer, is the policyholder. This enables smaller
businesses to benefit from the lower premiums and other services
enjoyed by large groups.
Small businesses can also sometimes obtain
employee benefit insurance through their trade or professional
association. Your best bet as a small business operator is to find a
way to join a larger pool seeking benefits. Check with your agent on
the options available to you.
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Can I do anything to lower my insurance premiums?
Remember that all insurance premiums are based
on the risks involved. The insurance company evaluates the situation
to determine the risks—or potential for losses—and bases its
rates on the results. Therefore, deliberate steps you take to lower
your risks not only can help safeguard your business but also may
make you eligible for lower insurance rates. Consider these steps:
- Maintain adequate lighting throughout your business premises.
- Keep electrical wiring, stairways, carpeting, flooring,
elevators, and escalators in good repair.
- Install a sprinkler system, smoke and fire alarms, and
adequate security devices.
- Keep only a small amount of cash in the cash register.
- Keep good records of inventory, accounts receivable, equipment
purchases and the like. Consider keeping a second set of records
off-site, such as with your accountant, agent or at home.
- Make sure your employees have good driving records.
- Make sure your employees know how to lift properly and use all
necessary safety equipment, such as goggles, gloves and
respirators.
- Consider using the services of a risk manager. Such an outside
consultant can advise you of any safety or environmental
regulations you may have overlooked or not been aware of and
talk to your employees about safety practices.
- You may also wish to raise your deductible where appropriate
to lower your insurance premiums. How high to raise the
deductible should be governed by how much you can afford to pay
out of pocket. Be careful not to raise it so high that you
cannot cover it should a loss occur.
Finally, make sure your agent is familiar with your business and
the risks inherent in it. He or she should be able to advise you
on risk management techniques and their benefits to both you and
the insurer.
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Who keeps an eye on the insurance companies?
Insurance is a heavily regulated industry.
Every state has a department that regulates and monitors every
insurer operating within the state’s borders. In addition to
approving rates, your state’s insurance department is involved in
all insurance matters on behalf of private citizens and businesses.
It also issues operating licenses to insurers and agents, based on
their ability to meet the state’s requirements for conduct and
knowledge about insurance issues.
Your insurance company and agent work closely
with your insurance department to make sure you are getting the best
and fairest possible service within the state’s guidelines. If you
ever have difficulty settling a claim, work with your agent to
resolve the difficulty. However, you can also contact your state’s
insurance department if you wish to know more about your options and
rights as an insurance consumer.
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What should I look for in an agent?
Agents are there to help you. At the most
basic level, any agent should be able to answer all of your
questions about insurance, provide you with a thorough assessment of
your insurance needs and offer you a choice of insurance products to
meet those needs. Also, any insurance agency should provide you with
prompt, quality service in the case of a claim.
Just as important is the level of professional
confidence and personal comfort you feel with the agent. Many people
stick with the same insurance agent for decades, even generations.
It helps to find an agent you can get to know and trust.
An important, but sometimes overlooked factor
to keep in mind is that there are two kinds of insurance agents:
those who represent only one insurance company and those who
represent more than one insurance company.
Agents offering through their agencies only
the policies of one insurance company often are referred to as “captive
agents,” because the company they represent does not allow them to
offer their customers competitive alternatives.
By contrast, agents offering through their
agencies the policies of more than one insurance company are called
“independent agents,” because they can shop around for their
customers for the best insurance values among a variety of competing
companies. A nationwide survey showed that Americans prefer to work
with independent insurance agents by a 2-to-1 margin over captive
agents.
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